| Title |
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance
|
|---|---|
| Published in |
Journal of Interactive Marketing (John Wiley & Sons), November 2023
|
| DOI | 10.1177/10949968231194905 |
| Authors |
Fotis Efthymiou, Christian Hildebrand, Emanuel de Bellis, William H. Hampton |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 50% |
| Unknown | 2 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 26 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 8 | 31% |
| Student > Ph. D. Student | 3 | 12% |
| Professor | 2 | 8% |
| Professor > Associate Professor | 1 | 4% |
| Researcher | 1 | 4% |
| Other | 2 | 8% |
| Unknown | 9 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 27% |
| Unspecified | 6 | 23% |
| Agricultural and Biological Sciences | 1 | 4% |
| Computer Science | 1 | 4% |
| Decision Sciences | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 9 | 35% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 November 2023.
All research outputs
#14,778,361
of 25,656,290 outputs
Outputs from Journal of Interactive Marketing (John Wiley & Sons)
#189
of 338 outputs
Outputs of similar age
#134,424
of 351,743 outputs
Outputs of similar age from Journal of Interactive Marketing (John Wiley & Sons)
#1
of 3 outputs
Altmetric has tracked 25,656,290 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 338 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.3. This one is in the 42nd percentile – i.e., 42% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,743 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 60% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them