The data shown below were collected from the profiles of 52 X users who shared this research output. Click here to find out more about how the information was compiled.
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| Title |
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
|
|---|---|
| Published in |
Journal of Marketing, March 2020
|
| DOI | 10.1177/0022242920913025 |
| Authors |
Yixing Chen, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Katharine McCallister, Amit G. Singal |
X Demographics
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 23 | 44% |
| United Kingdom | 3 | 6% |
| Canada | 2 | 4% |
| India | 2 | 4% |
| Philippines | 1 | 2% |
| Brazil | 1 | 2% |
| South Africa | 1 | 2% |
| Pakistan | 1 | 2% |
| France | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 17 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 47 | 90% |
| Science communicators (journalists, bloggers, editors) | 3 | 6% |
| Scientists | 2 | 4% |
Mendeley readers
The data shown below were compiled from readership statistics for 139 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 139 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 16 | 12% |
| Student > Master | 11 | 8% |
| Student > Doctoral Student | 10 | 7% |
| Unspecified | 6 | 4% |
| Student > Bachelor | 6 | 4% |
| Other | 26 | 19% |
| Unknown | 64 | 46% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 41 | 29% |
| Social Sciences | 7 | 5% |
| Unspecified | 6 | 4% |
| Engineering | 6 | 4% |
| Economics, Econometrics and Finance | 5 | 4% |
| Other | 11 | 8% |
| Unknown | 63 | 45% |
Attention Score in Context
This research output has an Altmetric Attention Score of 102. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 June 2024.
All research outputs
#428,855
of 26,069,033 outputs
Outputs from Journal of Marketing
#61
of 1,214 outputs
Outputs of similar age
#12,213
of 408,003 outputs
Outputs of similar age from Journal of Marketing
#3
of 16 outputs
Altmetric has tracked 26,069,033 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,214 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 27.5. This one has done particularly well, scoring higher than 94% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 408,003 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 16 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 81% of its contemporaries.